Over the festive season we created and ran an online social media marketing campaign for our client a Luxury Spa. The premise was simple, we wanted something that people would share and enjoy. To achieve this, we created an online advent calendar with daily give-aways.
In order to acheive the maximum number of Facebook Fans we created a gated Facebook page, which required users to be fans of SenSpa before they could get access to the promotion. Here’s an illustration to demonstrate visitor flow.
Gated Facebook pages have decreased in influence since the Facebook Timeline was launched. As Facebook prevented you being able to use them as landing pages. However using them as an access point to a promotion is a valid method of pushing people to become fans. By creating pages with a direct call to action for people to like your page, is a great way of using gated Facebook pages. I always use Red Bulls’ CTA to demonstrate how effective this can be:
Here’s a link to Red Bull’s Landing Page
So here’s how we did it:
We used this app called iFrame Apps. Then simply configure the app as required, with one non-fan landing page (with a strong call to action) and another taking them to the promotion.
1. Promote Your Offer/Giveaway On Facebook
Promote you offer/giveaway simply by making a status about it on Facebook. But link directly to your iFramed page. We used Facebook advertising to extend the reach of these posts.
2. Push Them To Like You
By pushing them to this page and telling them what to do, most people will simply like you to gain access to the offer. Here’s what ours looked like:
3. They Like You
Once they like you they see the Fan version of this page. Which will push them to your promotion page hosted on your site.
4. They Go To Your Promotion
Your new fans then enter the promotion, with another social push for them to share this on Facebook. Here’s what ours looked like:
Not only did this method get about 2,000 new Facebook fans for SenSpa. But their Christmas Promotional Page was also shared 3,804 & liked 1,345 times on Facebook, not to mention the 20,890 visits it got over the 25 days it was active.
Using gated pages means you make the most of the social traffic whilst also delivering people to your promotion in a controlled way. You just have to make sure the promotion is enough of an incentive to drive that traffic.
